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SWOT ANALYSIS OF SITE

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 Wide connectivity throughout the site. 

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Access to a waterfront that can be utilized. 

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2 historic buildings that can be reused. 

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A long pathway that is used by cyclists. 

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A site frequently used by students, workers and ordinary people. 

STRENGTHS

What is a SWOT?

A SWOT is a measure of strengths, weaknesses, opportunities and threats of something. In this case it would be London Docks. It plays a central role since a proposal can be strongly assessed.

WEAKNESSES

One main weakness of the site is the obvious loud sounds from the airport. 

There are some areas within the site that no one goes to. 

The site restricts car access.

OPPORTUNITIES

One main opportunity is to make use of the waterfront. This can be brought in to attract more tourists to the site.
There are 2 historic buildings that are available to be used. These can be converted into retail shops for example. 

Global interest means there will always be development that will generate money.

THREATS

Financing the site will always be a threat. The development will cost a lot of money, therefore relying on funding from multiple investors. 

The community may oppose the idea?

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